1.  Choose the Right Platforms

It can be tricky to choose the right social media platform for your business when there are multiple great options.

While targeting all or most of them might seem like the right thing to do in the beginning, it’s not.

You want to use social media to get in front of your target audience, not everyone. So, identifying the social platforms where your prospects are hanging out is the first important step towards brand building.

Moreover, limiting your efforts to one or two platforms initially will keep things manageable and effective for you.

2.  Deliver the Right Content

It can be tempting to just share the same content across all platforms. But, to communicate your brand message effectively, you need to create content for every platform separately.  

Not all platforms are the same; some are more visual like Instagram while others have a cap on how many words you can write, like Twitter.

Moreover, you can generate better engagement on Facebook posts that are long and detailed.

If you do want to keep your content posting streamlined, visuals are a great way to grab users’ attention.

3.  Encourage Sharing

Your existing customers and audiences can do the marketing for you if you use them right. You could multiply your content’s impact by encouraging your audience to share it with their network.

Use humour, trending topics, and tap into their emotions to make them hit that share button.

4.  Connect with Influencers

Working with social media influencers is an effective way of building brand awareness in a short span.

This is because they already have a sizeable audience around a particular topic or in a particular industry.

By working with influencers, you can put your brand in front of a lot of relevant people. Although influencer marketing requires a bit of investment upfront, it’s an effective way to build brand awareness quickly.

That said, you don’t have to hire an influencer to learn from them. Observe how they engage with their audience and what type of content generates good results for them.

You can learn a lot from influencers that have built their audience organically using powerful content.

5.  Leverage Trending Topics

Talking about trending topics is one of the effective ways to get noticed online.

If you can react in time, you can help more people discover your brand by talking about trending news and topics.

6.  Invest in Promoted Posts

The unfortunate reality is: No matter how good your content is, social media platforms won’t push it to enough users organically.  

So, you will have to allocate some of your marketing budgets for brand awareness, especially if you want relatively quick results.  

But, the good thing is: Social media advertising isn’t expensive, especially when you know your target audience and use the ad platforms wisely.

7.  Use Social Media Hashtags

You can reach a lot more people with your social media posts by using relevant hashtags in them. For instance, Instagram lets you use hashtags so that relevant people can find you on the platform.  

8.  Tag Other Brands and People

When you mention other brands and people in your social media posts, you get your brand in front of their audience as well.

This boosts your reach, which in turn, helps your brand awareness.

9. Use Live Streams

Social media live streaming has been a growing industry and the trend only seems to go upwards in the future.

Going live once in a while will help you get in front of more people. This is because platforms like Facebook tend to prefer livestream content over other forms of content.

Plus, livestreams are interactive and bring forth the human part of your brand, which is why they can help your brand’s credibility as well.

10. Keep Measuring Your Progress

It’s important to track your progress no matter which digital marketing strategies you are working on.

Remember to monitor your brand awareness campaigns closely. See what type of content is getting more user engagement and try to focus on that.

If you are using paid ads to boost your brand awareness, keep a tab of how your social ads are performing.

And, one of the important and overlooked aspects of brand building is your website’s referral traffic.

Website tools like Google Analytics tell you which social media platforms are bringing in most of the traffic.

Plus, most social media management tools have effective analytics features. They can provide actionable insights into your brand awareness campaigns.

Using these insights, you can identify the loopholes and growth opportunities in your strategy, make necessary tweaks, and move forward.

Final Thoughts

According to Statista, in 2020, there were over 3.6 billion active social media users worldwide. And, it’s projected to reach 4.41 billion by 2025. As a business owner, you can’t afford to ignore that statistic. After all, most of your prospects are just hanging out on their favourite social media platform.

You can reach a huge audience and build brand awareness by using the techniques discussed in this article.

Here is a quick recap of how to build brand awareness using social media:

  1. Identify theright social platforms
  2. Deliver theright content
  3. Encourage socialshares
  4. Connect withinfluencers
  5. Leverage hot andtrending topics
  6. Invest in socialmedia ads
  7. Leverage socialmedia tagging
  8. Tag other brands
  9. Use livestreams
  10. Keep trackingyour strategies


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